Press kit

Logos, colours and the words to describe Hinzel. Use them freely when you write about us.

About Hinzel

One line

Hinzel is the platform for AI agents that run your team's work.

Paragraph

Hinzel is the layer where AI agents and your team's tools work together. Teams mention @hinzel in Slack, GitHub, Jira and Zendesk and say what they want in plain words. A deterministic engine checks every call against the team's rules, asks a person before anything sensitive, and keeps a trail from the first message to the final reply.

The name

Named for the Heinzelmännchen, the helpers of Cologne legend who finished the town's work overnight. Hinzel keeps their quiet competence and drops the secrecy: agents ask before they act, and every step is on record.

The company

Hinzel is built by Optimus Foundry Inc., a Canadian corporation based in Ottawa, Ontario.

Logo and icon

A pointed cap with a lantern at its tip: the helper, and the light it works by.

Logo SVG PNG

Logo, reversed SVG PNG

Mark SVG PNG

Mark, reversed SVG PNG

App icon SVG PNG

Bot avatar SVG PNG

The helper

Under the cap lives the helper: two dot eyes, Ember blush and a small smile. It shows what an agent is doing, one state for each step of a run.

Waiting Idle and empty states

Blinks now and then, smiling. The lantern glows softly.

Thinking Writing a reply

Looks up at the lantern, which pulses fast.

Working A tool call is running

Walks on the spot, eyes ahead.

Asking Needs a person’s approval

Waves the lantern, eyes wide, mouth open.

Done The run finished

A wide grin and brighter blush.

Stopped Failed or declined

Sleepy eyes. The lantern goes out.

On light

A white body with a thin warm outline.

On dark

A peach body with the same thin warm outline.

Loaders

Each loader has one job. The lantern is always the part that moves or lights.

Hop and pulse

The default. Pages and the app loading.

Little parade

The agent is writing a reply.

Trot

A tool or connector call is running.

Peek

Searching or waiting on another system.

Spin

Busy buttons and anything under 20px.

Lantern path

Progress with a known percentage, in a wide space.

Lantern ring

Progress with a known percentage, in a small space.

Colour

Ink #1B1B1F Primary

Ember #E0531A Accent

Graphite #3B3B42 Text

Ember tint #FDF5F1 Highlights

Paper #FFFFFF Ground

Peach #F6CDB8 The helper on dark

Type and voice

Aa Geist
Headlines and UI

run 4812 · approved by Priya
gateway → github.push ✓

Geist Mono · runs, traces, logs Get Geist from Google Fonts

Calm. No hype, no exclamation marks.

Plain. Say what it did and what it needs.

Accountable. Show the trail, ask before acting.

@hinzel

Using the brand

Write the name as Hinzel in text. The wordmark is always lowercase.
Keep the lantern Ember on every background.
Use the reversed logo on dark backgrounds.
Don't stretch, rotate, recolour or add effects to the logo.
Give the helper two dot eyes, Ember blush and a small smile. No pupils, highlights or lashes.
At 32px and up, show the full face. From 20 to 31px, show the eyes only. Under 20px, use Spin.
Never put a face on the logo or the app icon.